In this heavily-saturated world of content that we find ourselves in today, I fall into a smaller demographic of music-enthusiasts who typically feel too overwhelmed to effectively scour the internet for the newest/poppin artists. Thankfully, I have a trusted few who keep me current on the scene– and when my go-to hip-hop source reached out today via email with the subject: “fire philly talent!!!”– I knew it had to be good.
After only one listen through lojii’s his newest project “lo&behold”, I am completely enthralled by the Philly rapper. Enlisting producers Absent Avery, Swarvy, Jacob Rochester, and more; lojii’s talent shines brightly amongst an eclectic array of beats and sounds. “Patience” opens up the 16-track album, an equally confident and vulnerable introduction. If you’re a first-time listener, trust that “Patience” will wholly encapsulate the pure talent and technique of lojii– and if you’re like me, you likely won’t stop there. Let “lo&behold” play through and get lost in lojii’s world of lo-fi jazz, infused-soul, conscious rap, and beyond.
Listen to lojii’s “lo&behold” below!
*Originally Posted of VaShift on February 2, 2020*